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Golden arches east
McDonald's in East Asia
By Watson, James D.
- ISBN
- 978-0-80473-207-9
- Publisher
- Stanford, Calif. : Stanford University Press, 1997.
REVIEWS
Library Journal
Reviewed on February 1, 1998
From a historical perspective, McDonald's Ray Kroc may be viewed as the latest in a line of foreign rulers who conquered Asia. From Japan to South Korea to Taiwan, Hong Kong, and, most recently, China, the ubiquitous Golden Arches proclaim the victory of American hamburger culture. But is McDonald's the vanguard of a process...Log In or Sign Up to Read More
