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The upside
the 7 strategies for turning big threats into growth breakthroughs
By Slywotzky, Adrian J. & Weber, Karl
- ISBN
- 978-0-30735-101-2
- Publisher
- New York : Crown Business, 2007.
REVIEWS
Library Journal
Reviewed on May 28, 2007
In his latest, business writer and consulting firm director Slywotzsky (The Profit Zone) seeks a formula for managing risk as neat as a calculator equation and as powerful as, say, Steve Jobs turning an iMac design flaw (no CD burner) into perhaps the biggest consumer success of the digital age-the iPod. To do this, Slywotzky partitions the uncertainty of doing business into seven risk categories: project failure, customer drift, transitio...Log In or Sign Up to Read More
