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Odyssey
Pepsi to Apple--a journey of adventure, ideas, and the future
By Sculley, John & Byrne, John
- ISBN
- 978-0-06015-780-7
- Publisher
- New York : Harper & Row, c1987.
REVIEWS
Library Journal
Reviewed on December 1, 1987
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and being...Log In or Sign Up to Read More
