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Library Journal
Reviewed on February 1, 2005
From Disney to McDonald's to MTV, American popular culture is found throughout the world. Its spread is under attack, both figuratively and occasionally in violent reality. Fraser, editor in chief of Toronto's National Post , examines how American political and business leaders have used America's entertainment, beverage, and fast foods industries to win friends and influence people worldwide for nearly 100 years. Providing extensive historical background on negotiation...Log In or Sign Up to Read More