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Toy monster
the big, bad world of Mattel
By Oppenheimer, Jerry
- ISBN
- 978-0-47037-126-8
- Publisher
- Hoboken, N.J. : Wiley, c2009.
REVIEWS
Library Journal
Reviewed on March 1, 2009
Journalist and pop biographer Oppenheimer (e.g., Front Row; Anna Wintour) here covers the more sensational side of the toy industry with this unauthorized company history of Mattel. He begins by focusing on Jack Ryan, who was hired by Mattel for research and development and who claimed to be the "Father of Barbie." Much is made of Ryan's sexual peccadilloes, including requiring his wives and girlfriends to hew ...Log In or Sign Up to Read More
