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Chocolates on the pillow aren't enough
reinventing the customer experience
By Tisch, Jonathan & Weber, Karl
- ISBN
- 978-0-47004-355-4
- Publisher
- Hoboken, N.J. : John Wiley & Sons, Inc., c2007.
REVIEWS
Library Journal
Reviewed on April 16, 2007
According to Tisch, ever-increasing consumer expectations mean that service-based industries have to go beyond the realm of good service to provide an experience that's truly exceptional-and thus, truly memorable. It's a simple premise that needs a rigorous treatment; unfortunately, this effort from Loews Hotels chairman and CEO Tisch (along with business writer Weber) suffers from a lack of ideas and analytical muscle. Tisch (The Power of We) ...Log In or Sign Up to Read More
