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sex, evolution, and consumer behavior
By Miller, Geoffrey P.
- ISBN
- 978-0-67002-062-1
- Publisher
- New York : Viking, 2009.
REVIEWS
Library Journal
Reviewed on April 1, 2009
Evolutionary psychologist Miller (The Mating Mind) digs deep into the primal past of humankind to discover the roots of...modern marketing? Actually, his focus is more on the makings of modern consumer culture-of which marketing is, he argues, a dominant force. Since evolutionary psychology seeks to examine how natural selection acts on psychological and mental traits, Miller...Log In or Sign Up to Read More
