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The elements of influence
introducing the Playmaker's Standard
By Kelly, Alan M.
- ISBN
- 978-0-52594-984-8
- Publisher
- New York : Dutton, c2006.
REVIEWS
Library Journal
Reviewed on October 15, 2006
Kelly (founder & CEO, The Playmaker's Standard) wants to change the dynamics of market and political campaigns. Taking on traditional communications challenges, he repurposes words, e.g.,divert ,frame , andattack , to describe what spin doctors have been doing for years. He wantsplaymaking to be a new term for what PR professionals (and spin doctors and marketers) do. All about outsmarting, outdebating, a...Log In or Sign Up to Read More
