The selling of the green

the financial rise and moral decline of the Boston Celtics

By Araton, Harvey & Bondy, Filip

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ISBN
978-0-06018-301-1
Publisher
New York, NY : HarperCollins, c1992.


REVIEWS

Library Journal

Reviewed on January 1, 1992

Two New York Times columnists take the NBA's Boston Celtics front office to task for what they charge is a race-based marketing strategy that permeates nearly all management functions, from player development to community relations. Based largely on interviews with former players, they claim the practice ...Log In or Sign Up to Read More

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