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Ben & Jerry's double-dip
lead with your values and make money, too
By Cohen, Ben & Greenfield, Jerry & Maran, Meredith
- ISBN
- 978-0-68483-499-3
- Publisher
- New York, NY : Simon & Schuster, c1997.
REVIEWS
Library Journal
Reviewed on June 1, 1997
Picking up where they left off in Ben & Jerry's: The Inside Scoop (LJ 4/1/94), entrepreneurs Ben and Jerry continue the story of their successful ice cream company with their ideas on bettering the community through corporate activities. As they reexamine their philosophy, they realize more than ever that not only is business a means to financial success but that a "values-led bu...Log In or Sign Up to Read More
