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Private label marketing in the 1990s
the evolution of price labels into global brands
By Fitzell, Philip B.
- ISBN
- 978-0-96329-201-8
- Publisher
- New York : Global Book Productions, c1992.
REVIEWS
Library Journal
Reviewed on March 1, 1993
Fitzell's previous work in marketing helped establish the Private Label Manufacturers Association and Private Label International magazine. His knowledge has been transferred (almost too comprehensively) to this work, which concentrates on food and drug labeling. He begins with the very basics of defining and understanding privat...Log In or Sign Up to Read More
