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Mavericks at work

why the most original minds in business win

By Taylor, William J. & LaBarre, Polly G.

Publishers Summary:
"Business as usual is a bust. In industry after industry, the old guard is cutting back and losing ground. Meanwhile, organizations that were once dismissed as upstarts, as wildcards - or mavericks - are making waves and growing fast. There is a reason: In an age of hypercompetition and nonstop innovation, the only way to stand out from the crowd is to stand for something truly original." "That's the lesson behind the companies, executives, and entrepreneurs you'll meet in Mavericks at Work. They are winning big in business by rethinking the logic of how business gets done. They have devised new answers to the timeless challenges facing organizations of every size and leaders in every field: how you make strategy, how you unleash new ideas, how you connect with customers, how your best people achieve great results."--BOOK JACKET.

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ISBN

978-0-06077-961-0

Publisher

New York : William Morrow, c2006.