Media wizards

a behind-the-scene look at media manipulations

By Gourley, Catherine

Publishers Summary:
Explores the various tools advertisers, broadcasters, and others involved in the media use to impart messages to the public, describing both historical and contemporary media events and phenomena.

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ISBN
978-0-76130-967-3
Publisher
Brookfield, Conn. : Twenty-First Century Press, c1999.


REVIEWS

School Library Journal

Reviewed on February 1, 2000

Gr 5-Up Sandwiched between short chapters on L. Frank Baum and his "great and terrible" leader of the land of Oz are revelations about real-life word and image wizards. From Parson Weems's enhanced biography of George Washington and Civil War battlefield photographs that were staged to make specific points to modern manipulation of photographs to produce "photo illustrations" and advertisements created to influence consumer-buying habits, the techniques of media wizardry are exposed. What at first appears to be a jumble of type styles and des...Log In or Sign Up to Read More

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