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Absolut Book
The Absolut Vodka Advertising Story
By Lewis, Richard Byrd
- ISBN
- 978-1-88520-329-8
- Publisher
- Journey Editions (VT)
REVIEWS
Library Journal
Reviewed on September 1, 1996
Is it possible to create a worthwhile book about the Absolut Vodka's advertising campaign? Absolutely. TBWA/Chiat Day executive Lewis tells the story of the ad campaign that increased the sale of Absolut Vodka by 14,900% over 15 years. For ad junkies who want all the details, Lewis includes almost 500 Absolut ads along with commentary on how ...Log In or Sign Up to Read More
