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Beam, Straight Up: The Bold Story of the First Family of Bourbon
By Noe, Fred
- ISBN
- 9781118378366
- Publisher
- Wiley
REVIEWS
Library Journal
Reviewed on December 7, 2012 | E-Originals
Global Brand Ambassador, Master Distiller, and great-grandson of Jim Beam himself, Noe recounts both his own life and that of the family business. From his German immigrant origins to the dark times of Prohibition to the contemporary triumph of the Jim Beam brand, Noe employs a down-home style while sharing plenty of personal perspective. He describes his postcollege transition from working as a...Log In or Sign Up to Read More
