My Lists
Featured Lists
The Human Brand: How We Relate to People, Products, and Companies
By Malone, Chris & Susan T. Fiske
- ISBN
- 9781622312986
- Publisher
- Highbridge Audio
REVIEWS
Library Journal
Reviewed on February 15, 2014 | Audio
Branding consultant Malone and Fiske (psychology, Princeton) here present a solid summary of how companies earn loyalty and create lasting relationships with their customers. In their research, the authors discovered how upon first contact humans spontaneously judge others based on perceived warmth and competence. In research on customer loyalty, t...Log In or Sign Up to Read More
