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A Social Strategy: How We Profit from Social Media
By Piskorski, Mikołaj Jan
- ISBN
- 9780691153391 9781400850020
- Publisher
- Princeton Univ.
REVIEWS
Library Journal
Starred Review on June 1, 2014 | Social Sciences
Piskorski (business administration, Harvard Business Sch.) examines how social media can work in businesses and what sets the successful sites apart from the rest. He writes that he prefers the term social platforms to social media, and investigates thriving examples such as Twitter, eHarmony, Facebook, and LinkedIn. The author advocates the use of social strategy, whic...Log In or Sign Up to Read More
