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The Digital Transformation Playbook: Rethink Your Business for the Digital Age
By Rogers, David L.
- ISBN
- 9780231175449 9780231541657
- Publisher
- Columbia Univ.
REVIEWS
Library Journal
Starred Review on March 15, 2016 | Social Sciences
Rogers (executive education, Columbia Business Sch., Columbia Univ.; The Network Is Your Customer) aims to address the approach management should take in retooling a business for the Internet era by dealing with the cutthroat challenges of digitization. In an age in which customers are more technologically connected than ever before, resulting in, for example, fewer people...Log In or Sign Up to Read More
