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Invisible Influence: The Hidden Forces That Shape Behavior
By Berger, Jonah
- ISBN
- 9781476759692 9781476759753
- Publisher
- S. & S.
REVIEWS
Library Journal
Starred Review on May 15, 2016 | Social Sciences
Using compelling storytelling and drawing on research from the fields of education, psychology, and other social sciences, Berger's (marketing, Wharton Sch., Univ. of Pennsylvania; Contagious) eye-opening book offers insights into how human behaviors are influenced by social forces such as imitation, differentiation, conformity, avoidance, and combinatio...Log In or Sign Up to Read More
