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Library Marketing and Communications: Strategies To Increase Relevance and Results
By Anderson, Cordelia
- ISBN
- 9780838947999
- Publisher
- ALA
REVIEWS
Library Journal
Reviewed on February 1, 2021 | Professional Media
In this expanded version of a 2018 speech to the Library and Communications Conference, Anderson (former marketing and communications director, Charlotte Mecklenburg Lib.) notes that funding cuts are more dire than ever, given the COVID-19 pandemic; accordingly, librarians must deploy marketing and communication strategies to prove their relevance. The author covers managing a library's reputation, establishing a crisis communication plan...Log In or Sign Up to Read More
