Bookverdict.com

What happens when the best of intentions collide with Silicon Valley, Big Tobacco, scientific research, the FDA, consumers, and billions of dollars? Journalist Etter writes this story, focusing on the startup company Juul and the large conglomerate Altria (formerly known as Phillip Morris). The two Stanford graduates behind Juul had decided in the 2000s that there was a niche to be filled in reducing the dependence of millions around the world on tobacco. They would do this by producing a system to deliver nicotine minus the killer chemicals produced from bu...Log In or Sign Up to Read More