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Marketing with Social Media: A LITA Guide
By Beth Thomsett-Scott
- ISBN
- 9780838916315
- Publisher
- ALA. (LITA Guide)
REVIEWS
Library Journal
Reviewed on June 1, 2021 | Professional Media
Thomsett-Scott (head of the Engineering Lib., Pennsylvania State Univ.) updates her earlier work on using social media as a library marketing tool. She covered Facebook at length in the original edition, but here she explores newer platforms, including Snapchat, Twitter, Tumblr, and Instagram, and devotes chapters to GIFs, memes...Log In or Sign Up to Read More
