Ideaflow: The Only Business Metric That Matters

By Utley, Jeremy & Perry Klebahn

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ISBN
9780593420584
Publisher
Portfolio


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Library Journal

Reviewed on September 1, 2022  |  Social Sciences

The need to innovate has become one of the leading drivers for companies across all industries, but the skills for ideation, problem-solving, and creativity are often treated as something to be learned in school, not on the job. Brainstorming might always come second to ship dates, but Utley and Klebahn (directors of executive education at Stanford d.school) make the case that ideation should b...Log In or Sign Up to Read More

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