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Nice Companies Finish First: Why Cutthroat Management Is Over—and Collaboration Is In
By Shankman, Peter
- ISBN
- 9780230341890
- Publisher
- Palgrave Macmillan
REVIEWS
Library Journal
Reviewed on January 25, 2013 | E-Originals
PR specialist Shankman (CEO, the Geek Factory, Inc., Can We Do That? Outrageous PR Stunts That Work) offers insights into how and why nice companies are the next big thing. A troubled economy that intensifies competition, combined with social media's ability to expose bad behavior quickly, is a major factor in the equation of why company top brasses are having a harder time playing dirty. When companies and their leaders act with "enlightened self-interest," t...Log In or Sign Up to Read More
