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Butman, founder of the content development firm Idea Platforms, sets out a plan to take a business idea public and build influence. He begins with a brief examination of the "marketplace of ideas" that has grown thanks to social media and events like TED Talks and the Aspen Ideas Festival. The book provides a three-part method (fascination, expression, and respiration) for "idea entrepreneurs" to launch their platform in ...Log In or Sign Up to Read More